Our Privacy Policy outlines how we collect, use, and share your personal information when you visit or make purchases from www.drinkmyma.ch (referred to as the "Site").
PERSONAL INFORMATION WE COLLECT
When you visit the Site, certain information about your device is automatically collected, such as your web browser, IP address, time zone, and some of the cookies installed on your device. We also gather details about the web pages or products you view, as well as the websites or search terms that led you to the Site, and how you engage with the Site. This information, collectively termed as "Device Information," helps us enhance your browsing experience.
By using our website, you agree to allow third parties to process your IP address to determine your location for currency conversion purposes. This involves storing currency information in a session cookie in your browser to ensure consistent pricing display in your local currency.
We collect Device Information using various technologies:
- "Cookies" are data files placed on your device or computer, often containing a unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.
- "Log files" track actions on the Site and collect data such as IP address, browser type, internet service provider, referring/exit pages, and timestamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record browsing information.
Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including name, billing and shipping addresses, payment details (such as credit card numbers), email address, and phone number. This information, referred to as "Order Information," is used to fulfil orders, screen for potential risks or fraud, and communicate with you about your purchases or our services.
In this Privacy Policy, "Personal Information" encompasses both Device Information and
Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We utilise the Order Information to fulfil orders placed through the Site, including processing payments, arranging shipping, providing invoices, order confirmations, and communicating with you. Additionally, we may use this information to screen orders for potential risks or fraud and, based on your preferences, to send you information or advertising about our products or services.
The Device Information collected helps us screen for potential risks and fraud, particularly your IP address, and generally improves and optimises the Site. This includes generating analytics about how customers browse and interact with the Site, as well as evaluating the success of our marketing and advertising efforts.
By using our website, you agree to third parties processing your IP address for currency conversion purposes, ensuring that prices are displayed consistently in your local currency.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third-party service providers to assist us in using your Personal Information as described above. For instance, we utilise Shopify to power our online store and Google Analytics to understand how customers interact with the Site. You can read more about how these platforms handle your Personal Information by reviewing their respective privacy policies.
Additionally, we may disclose your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.
BEHAVIOURAL ADVERTISING
As explained earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For more details on how targeted advertising functions, visit the Network Advertising Initiative’s educational page. You can opt out of targeted advertising through the provided links or by visiting the Digital Advertising Alliance's opt-out portal.
DO NOT TRACK
Please note that we do not alter our data collection and usage practices in response to Do Not Track signals from your browser.
DATA RETENTION
We retain Order Information for our records unless requested otherwise by you.
CHANGES
This privacy policy may be updated periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.
CONTACT US
If you have questions, complaints, or would like more information about our privacy practices, please contact us via email at hello@drinkmyma.ch.